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Neuromarketing for Business

Behavioural design is one of the most powerful tools in a marketer, or sales persons, armoury. Over 95% of ALL decisions are made at a subconscious level by the emotional brain ... which is illiterate! Learn how to reach the subconscious brain and supercharge your results. 

October 2023 intake enrolling now. Limited Places.

full

Who is this for?

Anyone who sells or markets (anything) and wants to create more impact and ROI with their work.

Easy to follow,
100% Useful

You do NOT need to be a scientist to complete this course.

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Hurry! 50% Early Bird Discount Ends September 30th, 2023
Use Code NMearly50 at checkout to claim your discount.

Learning Outcomes

  • A working knowledge of the brain and memory formation in relation to marketing.
  • A basic understanding of the subconscious decision making process. 
  • How to use emotional stimuli to create a lasting connection with a prospect/marketplace.
  • Multiple 'how to' strategies that can be applied to marketing right away.
  • Applying NeuroAcuity and developing prospect personas.

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Excellent Study Materials

Direct Tutor Support

Certificate + CPD Credits

Neuromarketing Fundamentals
September Intake Now Enrolling - limited spaces.

The application of neuroscience to marketing, design & messaging for enhanced performance and ROI.

What is Neuromarketing?

Neuromarketing may be a new concept to you, or even if you’ve heard about it before, it’s important to cover what it is, and how it came about.

The Brain - thinking fast and slow.

How does the brain work and why it matters for marketing your business?

Memory Formation - creating sticky brand memories.

Brand memories can take up to 2 years to develop and at any point during that time they can be (and usually are) thrown to the outer reaches of the brain. Learn about memory formation in relation to building brand memories.

The Five Senses - layering experiences to create impact.

All five senses play a role in brand memory formation. 75% of sticky memories are recalled using smell. The more senses you engage, the more likely your target is to remember you.
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Cognitive Fluency - Keep it simple … not stupid.

The brain is a ‘cognitive miser’ it’s looking for ‘easy’ answers to its questions (clue, they have nothing to do with what you're selling). In this section you will explore cognitive fluency and how to make it easy for the brain to ‘get it.'

What the brain wants (and doesn't).

The brain is a diva, and one that knows what it likes and doesn't. Offer up the wrong stimuli and the brain will cancel you out before you have time to think about what you did.

NeuroAcuity - enhanced persona development.

Joanne will train you how to use her propriety system for analysing the emotional triggers of prospects and organise them into a transferable data that can be applied across your marketing. You will be supplied with a reusable template to help you track and refine your customer personas with insights that truly help you ‘speak’ to them.

Applied Theory Test

Consolidate your learning with the end of module test.
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Meet the instructor

Joanne Timney FCIM

Patrick Jones - Course author
Joanne is the Managing Director of Bark Like A Big Dog Ltd (and our Director of Learning Development). Bark Like A Big Dog was founded in 1996, and is one of the only marketing agencies using behavioural design to accelerate results. Joanne has over 35 years marketing and design experience, of which 27 years has been as an agency owner and consultant.

Joanne is a Fellow of the Royal Chartered Institute of Marketing (the largest professional and academic marketing organization in the World). She specializes in the behavioural adaptation of marketing programs and is known for her creativity and incredibly high performing direct marketing campaigns. She also an accomplished public speaker and lectures about Marketing Communication and Neuromarketing at Universities in Europe and the USA.

  • Proven track record of delivering results
  • Multi Award Winning
  • Vast tactical experience (on-line & off-line)
  • Published in 7 countries
  • Fellow of the Chartered Institute of Marketing

Hear what other students are saying about this course 

OMG! This course is fantastic. I have been marketing for over 15 years and it has transformed the way I approach marketing and my results are through the roof! 

Deborah Emmerson

I have an MBA and a Masters in Marketing, but I was curious to learn about neuromarketing. I had no clue how insightful and valuable this course would be. Highly recommend.

Rachelle Neuwirth

I own a small law firm (just 4 of us) and, like a lot of small firms, I'm left to do the marketing. This course has changed the way I think about marketing and I'm already seeing great results.

Mona Engel

I am pretty new to marketing and I wanted to understand how to get a better ROI from our budgets. My mind was blown by this course, it's remarkable how implementing small, brain friendly, changes can improve the performance of any channel.

Rebecca Collins

Microlearning ...
because life can get in the way.

Microlearning is an incredible learning technique that breaks information into bite-sized, digestible chunks, making it easier to understand and remember. All Acuity courses are designed and built using microlearning.
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Get in touch today!

Thank you!
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